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St Agnes Parish Schools
and Child Care Centres

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St Agnes Parish Schools and Child Care Centres
ccacares.org.au


 

As one of the fastest growing regions in NSW, Port Macquarie presents numerous educational and child care options for families. Offering pre-school, primary, secondary and senior secondary facilities, St Agnes Parish needed to highlight their key points of difference from other providers, as well as inform families about the enrolment process.

 

A TV commercial was already being produced for St Agnes Parish’s child care, primary and secondary schools, so Neopitch was engaged to develop other components of the campaign alongside this initial branding investment.

The Parish was keen to highlight certain aspects of its schools, including spiritual learning, excellence in education, sporting opportunities, and the secondary school band.

 

The end result was a radio campaign that complemented the TV commercial, strengthened brand awareness, directed people to the enrolment process, and achieved the result of high enrolment enquiry and subsequent school placement offerings.

 

The primary aim of the child care campaign was to increase enrolments at one particular day care facility. The call to action for this campaign was to ‘Book a Tour’. People were encouraged to go to the website, book a time to visit the facilities and discover first hand why it was a ‘Great Place to Grow’ (the tagline used for the campaign).

PRIMARY SCHOOLS

Neopitch worked alongside St Agnes Parish’s internal marketing department to develop:

 

-  Landing page (Enrol in Excellence)

-  Media liaison

-  Copywriting of radio scripts

-  Concept development (including voice over management)

-  Radio campaign that focused on different target markets and the pain points
   they may be feeling when choosing a primary school

YEAR 7 ENROLMENT CAMPAIGN

Neopitch worked alongside St Agnes Parish’s internal marketing department and collaborated with other production houses to develop:

 

-  Four radio commercials that complemented the TV advertising

-  Media liaison

-  Copywriting of radio scripts

-  Concept development (including voice over management

YEAR 11 ENROLMENT CAMPAIGN

Neopitch worked alongside St Agnes Parish’s internal marketing departments (including Newman Senior Technical College) and collaborated with other production houses to develop:

 

-  Radio campaign that complemented the TV advertising

-  Media liaison

-  Copywriting of radio scripts

-  Concept development (including voice over management

ST JOSEPH'S FAMILY SERVICES

Neopitch worked alongside St Agnes Parish’s internal marketing department to develop:

 

-  Landing page creative for tour bookings

-  Press advertisement

-  Radio advertisement

-  Social media creative content

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Contact
 

HAYLEY MCGRATH
hayley@neopitch.com.au

0402 0402 15 

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