Innervision Surf N Skate
Innervision Surf N Skate
Located within walking distance of the CBD, Town Beach and tourist accommodation, the award winning Inner Vision Surf N Skate retail store has been an icon in Port Macquarie for over 35 years.
Now run by local born and bred surf and skate enthusiast, Matt Scully, this family owned store stocks everything surf and skate. The staff pride themselves on knowing their products inside and out, plus they’re extremely patriotic to the local area.
Neopitch partnered with Inner Vision Surf N Skate to develop their brand identity. Already a well established brand locally, Neopitch developed a strategy to further build the brand loyal community into a tribe that encouraged people to proudly share their merchandise on social media across the globe. These proud brand ambassadors across different generations still share this story today.
One thing that made Inner Vision Surf N Skate different from other surf stores was the ‘skate’ twist to their brand. Being the exclusive stockist of Smooth Star and other skate and scooter brands, it was important to get this message out there without diluting the store’s ‘surf’ story.
The ‘Inno Crew’ logo was developed to create an exclusive sub-brand that only scooter workshop attendees wore. This helped connect with the younger scooter riders who wore the shirts proudly at the skatepark, promoting the only Hastings scooter brand. The scooter workshops themselves were also exclusive to Inner Vision Surf N Skate, and the product development proved very beneficial for brand awareness.
Neopitch worked alongside the very talented crew at
Inner Vision Surf N Skate developing the following:
- Radio adverts
- Social media content and strategy
- Visual merchandise
- Initial set up of Inner Vision Surf N Skate online store
Then we can help you design a great game plan.
There’s no point having great advice, strategies and creative solutions without implementation.
Neopitch don’t walk away once the high-level thinking is done. This is where the real fun begins. Our team of experts partner with you to deliver the marketing components and help you put them into action. Neopitch is an agile team. We collaborate with experts across a diverse range of capabilities to execute your game plan, amplify your brand story and deliver results.
Inner Vision Is a Surf and Skate store that has been running here in Port for over 37 years. Over the years Inner Vision has been incredibly successful but we felt like it had reached its peak. In walked Hayles and this is when it all started. Scooter and skate workshops, workshops at schools, winner of the business awards, database set up, newsletters set up, new point-of-sale.
I could literally call Hayley 24-7, super easy to deal with and put up with my many emotions that we all deal with in business. Hayley has been a valuable part of my business in reaching the goals that I never had even thought of.
Matt Scully | Inner Vision Surf N Skate, Port Macquarie