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Port Macquarie Surf School

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Port Macquarie Surf School


Port Macquarie Surf School (PMSS) was established in 1981 as a family business and is one of the longest running surf schools in Australia. Much more than a lifestyle business, PMSS is all about sharing the surf stoke with locals and tourists in a fun and professional environment, as well as furthering the skills of advanced surfers.

Head Coach and owner, Wayne Hudson (or ‘Huddo’ as he’s affectionately known), competed for three years on the World Qualifying Circuit (WQS) and was awarded Australian Champion two times. That means his students are learning the tricks of the trade in board skills, surf awareness and the mental game of competition from someone who knows.

Neopitch helped evolve PMSS into a contemporary, professional brand that appealed to tourists and locals alike. A full suite of branding and marketing collateral was developed for use across the website, social media, gift vouchers, newsletters and promotional brochures. Importantly, PMSS wanted their brand and communications to highlight their ‘learn to surf’ offering.

Neopitch then developed Huddo’s personal brand for the local market of intermediate and advanced surfers with the creation of a caricature and the tagline ‘surf with Huddo’. This was to help continue to grow the following Huddo had established as a local surf icon with the next generation of up and coming surfers.

The results were:


-  A new website with e-commerce integration with established booking and shop software

-  A suite of brands for PMSS

-  Personal brand for Huddo

-  Vehicle signage

-  Newsletter and press advertising 

-  Merchandise

-  Social media content

-  Photography library

-  Promotional brochure

Then we can help you design a great game plan.

There’s no point having great advice, strategies and creative solutions without implementation.

Neopitch don’t walk away once the high-level thinking is done. This is where the real fun begins. Our team of experts partner with you to deliver the marketing components and help you put them into action. Neopitch is an agile team. We collaborate with experts across a diverse range of capabilities to execute your game plan, amplify your brand story and deliver results.



We first contacted Hayley at Neopitch after she was recommended to us by another local business. We approached Hayley originally asking if she could help us update our brochures. We met with Hayley to discuss how we wanted to update them and from there some great ideas started snow balling and we decided to go with a whole new brand refresh which was well overdue. 

Hayley had so many creative, innovative and  wonderful ideas, she had  great contacts to design us a new webpage, great contacts for graphic designers and took away the overwhelming feeling of OMG where do I start with this task. One thing we loved the most with working with Hayley was that she is local and knows exactly what the local market want to see from our business.

Thank you Hayley for bringing our business to the forefront in surf lessons. We loved working with you, we have had so many compliments about how consistent, professional and great our branding looks. We look forward to continuing collaborating with you into the future.


Amy and Wayne Hudson |  Port Macquarie Surf School

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