As one of the fastest growing regions in NSW, Port Macquarie presents numerous educational and child care options for families. Offering pre-school, primary, secondary and senior secondary facilities, St Agnes Parish needed to highlight their key points of difference from other providers, as well as inform families about the enrolment process.

 

A TV commercial was already being produced for St Agnes Parish’s child care, primary and secondary schools, so Neopitch was engaged to develop other components of the campaign alongside this initial branding investment.

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The Parish was keen to highlight certain aspects of its schools, including spiritual learning, excellence in education, sporting opportunities, and the secondary school band.

 

The end result was a radio campaign that complemented the TV commercial, strengthened brand awareness, directed people to the enrolment process, and achieved the result of high enrolment enquiry and subsequent school placement offerings.

 

The primary aim of the child care campaign was to increase enrolments at one particular day care facility. The call to action for this campaign was to ‘Book a Tour’. People were encouraged to go to the website, book a time to visit the facilities and discover first hand why it was a ‘Great Place to Grow’ (the tagline used for the campaign).